![]() “During the pandemic, we tried to help our audiences stay entertained and engaged with heart-warming films. Zee Cinema has family entertainment at its heart and strives to deliver it with every movie presentation, Ruchir Tiwari, cluster head, Hindi movie channels, ZEEL said. The channel took this essence to build a campaign around the theme #RehnaHaiSaathSaath. People connected with this film even more during this phase because it made them ’feel good’ and more importantly ‘feel together’. It takes a cue from one of the most-watched films on the channel during the pandemic – Hum Saath Saath Hain. ![]() ![]() The campaign is strongly connected with the nature of the content the channel offers and the values it portrays. Zee Cinema has launched its campaign #RehnaHaiSaathSaath, which celebrates the spirit of unity, belonging, hope and positivity. ![]()
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January 2023
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